About The Book

Life! By Design is a high-energy journey into a world of proven success secrets Tom Ferry has shared with countless real estate professionals through hundreds of acclaimed public appearances. For people ready to grab the brass ring, the book serves as a vivid blueprint for positive change in both their business and personal lives. As Tom points out, 1 out of 3 Americans is dissatisfied with his or her life. They run on autopilot non-stop, consider risks ‘too risky’, and settle for ‘good enough’. Instead of fulfilling their potential, these frustrated folks simply live by default. Addressing the self-imposed limitations holding these people back, this labor of love was inspired by more than 30, 000 hours of coaching, consulting, and workshop-hosting. The reservoir of knowledge filling its pages offers people the tools necessary to regain control and begin running their businesses and their Life! By Design.

The book offers a convenient and cost efficient opportunity to profit from Tom’s wealth of experience and knowledge. After all, not everyone has a chance to attend one of his live events. Fewer have the financial resources to hire him on a personal basis. Life By Design is the ideal solution. It offers affordable access to Tom’s coaching solutions and real life strategies, enabling readers to achieve desired results at a minimal cost.

While numerous books tackle the subject of success, Life! By Design blazes forward with a completely unique approach. What sets this book apart is that it identifies the emotional and mental roadblocks that inhibit success and provides the real world solutions of a formidable success coach. “If I told you we’re a society of addicts,” says Tom, “most people would probably agree, considering our obvious challenges such as alcohol, food, gambling, and drugs, both legal and illegal.” As Life By Design so clearly demonstrates, however, these struggles are actually the byproduct of four other addictions – addiction to the opinions of other people; addiction to worry; addiction to drama; and addiction to one’s past. More than any other problems Tom has observed, these four struggles prevent people from living their lives by design. Fortunately, this book offers readers a viable 6-step plan that effectively targets those four costly addictions:

1. Explore the Core Seven Life Assessments – career, intimate relationships, finances, physical body, spirituality, attitude toward world, and intellect. Target specific areas for improvement.
2. Make a deliberate choice to change your life and discover fulfillment, despite any obstacles.
3. Create Your Life By Design – Decide what you want, define your goals, and develop a solid plan to achieve your objectives.
4. Identify the actions that will ensure you thrive in all areas of your life.
5. Visualize your life as you want it to be. Although simple, this exercise is a proven technique that enables you to lock in your vision and ultimately attain your goals.